Konstruksi Mitos dalam Lirik Lagu Arab Kontemporer: Analisis Semiotika Roland Barthes terhadap Fi'Il Amr dalam Album Aseer Ahsan

Abstract

Contemporary Islamic pop music has become a global medium for disseminating spiritual and cultural values, yet the semiotic mechanisms constructing these values remain critically underexplored. This study analyzes myth formation through fi'il amr (imperative verbs) in Humood AlKhudher's album Aseer Ahsan using Roland Barthes' semiotic framework, specifically focusing on the process of depoliticization. Employing a descriptive qualitative method, 39 instances of fi'il amr were identified and heuristically classified using Halliday's transitivity system (Material, Behavioral, Mental, Verbal, Relational) before Barthesian interpretation. The findings reveal that Material (38.5%) and Behavioral (35.9%) categories dominate. Across these categories, a unified myth emerges: the "self-managing individual." Crucially, this myth operates through depoliticization, systematically erasing structural and external factors—such as social inequality and economic pressures—and reframing all life challenges as purely individual responsibilities solvable through optimism, active effort, clear intention, verbal affirmation, and authenticity. Consequently, the album's religiosity aligns with contemporary neoliberal ethos, presenting spiritual values not as social critique but as psychological self-help instruments. This study offers a critical lens for analyzing ideological production and naturalization in contemporary Islamic popular music.